HubSpot Marketing Professional
Advanced tools for marketing professionals. Best for economic development teams looking to target and drive leads.
Connect with your target markets (existing industry leaders, startups, attraction leads, site selectors, real estate developers, etc.)
Works with your team and your campaigns
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Automate Marketing
Automate marketing sequences with triggers, conditions, and actions.
Email Marketing - Advanced
Send targeted campaigns with pre-designed templates, A/B testing, and smart content.
Marketing Lists - Segments
Group contacts based on specific criteria to target them with relevant marketing messages. Example: Use the Site Selectors marketing list to communicate with this specific audience.
Landing Pages
Design and publish high-converting landing pages. Example: promote an event, a workshop, or a program. Feature a site or building.
Call-To-Action
Create and place pop-up and embedded CTAs to drive engagement.
Conversational Bots
Use chat tools to engage your website visitors - convert to inbound leads.
Ad Management
Manage and report on your Facebook, Google, and LinkedIn ad campaigns within HubSpot.
Email Health - Reporting
Monitor email performance and delivery.
Omnichannel marketing automation
Create automated campaigns across email, social media, and ads based on customer behavior.
Marketing Workflows
Use easy-to-use visual builders to create automated actions, such as sending emails, assigning contacts, and nurturing leads.
Lead scoring
Automatically rank and score leads based on their activity and engagement, helping your sales team prioritize the most promising prospects.
List segmentation
Build static or dynamically updating contact lists based on custom criteria for highly targeted campaigns and personalization
Advanced marketing analytics
Measure the performance of your campaigns with built-in analytics, custom reports, and dashboards.
Customer journey analytics:
Analyze data to understand how visitors interact with your website and find optimal points for conversion.
Personalization
Use "smart content" and personalization tokens to tailor content on landing pages, emails, and your website for individual visitors based on their CRM data.
Social media management:
Schedule posts and monitor engagement across major social media networks from a single platform.